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Jack Morton. Boston. Eaton “switch on” campaign

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Maybe it’s not the most recognizable campaign ever but the degree to which it sticks to that niche target audience is just… insightful. 

The best part about it: listening to all the folks working on this campaign to learn about marketing not from textbook talks but rather real life examples. one word: COMPELLING.

Here it is, to you IT guys who “get IT.” 

http://switchon.eaton.com/

http://www.jackmorton.com/#/news/press/?pressID=500

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