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Rejection Friday: musings on qualifications and the “stickiness of labels”

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Last Friday, I got rejected from a position I had applied for. No one enjoys rejection and I was no exception. Needless to go into detail why and how I wasn’t qualified, I’m more interested in discussing “stickiness of labels,” inspired by this small incident of my delayed success.

Ignore the fact that I blatantly stole the term from Rosenhan, a psychologist known for his Rosenhan experiment in the 1970s. The term was used to express his concerns of potential effects that disorder diagnoses (labels) have on patients and doctors. In other words, if you know that you’re messed up mentally, chances are that your actions will follow a particular pattern or your doctor will seek out symptoms to reassure the established label. Scary? let’s hope we’re not going down that path anytime soon.

You may ask, my friend, what the hell does Abnormal Psychology have anything to do with qualifications or supposedly my lack thereof? More than you would imagine. Right from the get go, I knew it was going to be a long shot in the dark since my research indicates that I should at least have some prestigious Ivy League school name tag under my belt and I, unfortunately, don’t have one readily at my disposal. My boss consoled that I should never let such inadequacy pre-perception rig me against confidence to do something. “It’s really what you make of it.” She reassured.

In one way or another, society functions based on stickiness of labels. I once read an article discussing how little these highbrow educations do for one’s career compared to where its names can get you to. However, there are always two sides to a story.

Having lived in Boston-a robust college central for the last 3 years, I’ve met students from a myriad of prestigious colleges such as MIT and Harvard. Their exclusivity and bragging rights come with a price. It’s an interesting social hierarchy when there are distinct bubbles of higher ed institutions. Despite how one is naturally confined to his/her school social circle, there seems to be something else that lies beneath and within. For examples, MIT kids are more likely to hang out with Harvard, Yale, Wellesley students (although they might see one another as rivalries, odds are that they’re more likely to socialize together.) The 2nd bubble of schools include Northeastern, BU, Bentley, Emerson, Suffolk, Tufts, Babson who are often interlinked based on their realms of professional networks. The last one includes institutions that are often followed by a “oh, where is that again? I’ve heard of it” response in conversations. Most of these are tend to be small liberal arts colleges or art/music schools that have barely distinguishable names.

In a conversation I’ve had with 2 Harvard graduate students, also Resident Assistants for an undergraduate dorm, Harvard students were portrayed so distant from my wildest imaginations. Instead of a studious, sophisticated, bright and eager-to-learn bunch, they were painted to be a pack of grade-grubbing maniacs. They allegedly spend more time saddling with grades than actually focusing on improving themselves academically. These stories really upset me. Harvard and their long-time prestige, dreams of millions around the world as the greatest education standard that one could ever dream of, is not what I had expected. I had imagined the school to be an environment to nurture the brightest talent in social sciences, the ones that will shape this country’s future political, economical and social infrastructures. They are the ones who focus on the education itself so diligently because it’s just part of who they are, improving critical thinking and absorbing knowledge that we commoners can only dream of.

This brings me to my next point of exclusivity. This attribute engenders one of the most imminent human emotions: jealousy. Not too long ago, a friend and I went to a bar in Fenway area where we happened to run into some of my bartender friends. 5 minutes into the conversation, my friend introduced he went to MIT and one bartender immediately reacted in a negative, shut-down and mockery way. It was subtle yet very obvious, at least to me – a third-party observer. It was one of those “oh I see that you go to MIT” comment that I can’t exactly recall. There is something instantaneously off-putting about exclusivity that places another person at a lesser value. It’s only in human nature to respond defensively with his body language and verbal reaction. There were more than one instance I’ve seen this social occurrence at work. Another friend of mine graduated from Columbia after transferring from Gettysburg. Interestingly enough, he admitted routinely introducing Gettysburg as his college instead of Columbia due to negative reaction he usually faces. This further confirms my belief that labelling, more often than you would think, is a dangerous, loaded prejudice that can alter perceptions in daily personal interactions. These behavioral reactions aren’t explicit, usually very subtle or even barely noticeable on the surface. Nonetheless, they form subconscious impressions which are slated to take powerful effects on social exchanges and human relationships.

I dream of a judgment-free society where people would acknowledge labels instead of emotionally responding to their associated connotations. Chances that we can erase that divisive boundaries are as slim as money growing on trees. Ironically within their own exclusive network, these highbrow educations further reinforce social hierarchy by planting their version of prejudicial superficiality in students. During orientation at Columbia, my friend was greeted with announcements like “NYU students are just Columbia’s rejects.” Michael Lewis, in his Princeton Baccalaureate 2012 address, emphasized luck factoring in success, that successful people often negate “… lucky that a place like Princeton exists that can take in lucky people, introduce them to other lucky people, and increasing their chances of becoming even luckier.”

Personally, I don’t go to any Ivy League or prestigious colleges in nature. Have I ever dreamt of it? You bet I did. But the current degree I’m pursuing, though might not be as well-known and impressive, is a honorable education in its own right. Best thing about my Ivy League friends is our intellectual exchanges. I’ve grown up to the point in my life where I can appreciate a person for who they are, their actions, their talents, their opinions instead of the labels attached with their background. Or so I strive to be.

There are always two or more sides to a subject matter and neither is superior, they’re just different. When put together, they shed light on perspectives that might conspire to complete a picture. As long as we’re not shut down by jealousy and exclusivity that is.


OPINION: Internet giants should equally value personal privacy and advertising dollars

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This blog post was originally published by The Next Great Generation on here

By Minh Pham

The idea of targeted marketing isn’t exactly a groundbreaking concept; it’s why you see makeup and clothing ads in Cosmopolitan, not ESPN The Magazine. However, the fact that the tactic has moved into the digital space, where marketers can track with intense precision everything from eye movement to the amount of spent time on a page, continues to raise an enormous amount of concern, especially among the thought leaders who are smart enough to pinpoint how this tactic works.

In a recent interview, University of Pennsylvania communication professor Joseph Turow discussed the issue of marketers gaining access to Internet users’ personal data for the purpose of targeted marketing; it’s also the principle idea of his book, The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth. Though Turow acknowledges the benefits of this practice, he also understands the ethical issues that surround consumers’ vulnerability to manipulation.

We live in a world that’s as digital as it is real, so the ability to use Internet data to target individuals has far-reaching effects. Through the lens of both an aspiring marketer and an average consumer, it’s easy for me to see how this customization works both ways. However, it’s important that the almighty dollar doesn’t always trump personal privacy.

Obviously, in every situation, it’s helpful for marketers to be able to base their ad placements on such data. The more accurate and specific that data is, the more likely it is that the ads will reach their intended audience — but there’s a line. Turow talks about the possibility that news organizations, when faced with a competition for readers and viewers — and, thus, advertising dollars — will use this data to tailor their headlines to a certain demographic. Doesn’t doing so pose ethical problems? The news is supposed to be objective, after all.

From a consumer standpoint, I’m startled by just how detailed an analysis these marketers can get about me despite my best efforts to stop them. Even as a web-savvy young adult who knows how to protect her online privacy, I still get a little nervous every time I click that “allow access to my Facebook” button; imagine how those who aren’t as well versed must feel. Turow mentions that there needs to be a better system of informing the public about all the personal information they’re giving up when they play Words With Friends or Draw Something, and I wholeheartedly agree.

But a tough situation remains: How do websites strike the balance between pleasing their advertisers and securing their users’ personal privacy? As the mediators between consumers (those using the service) and brands (those helping maintain the services through their advertising dollars), every destination on the Internet, from Facebook to Google, must place one of those groups higher than the other when making executive decisions.

I cannot stress enough how critical it is for these top-notch technology dogs to consider both groups to be of equal importance.

Do you feel that your privacy is protected when you’re online?

Photo by Poster Boy NYC (Flickr)

About Minh — I once told my mom that there are three consistent passions in my life: advertising, bartending, and tennis. I wouldn’t consider myself an expert in any of those fields, but something about each of them makes me feels very much alive. Twitter:@DatsWatMinhSaid

Connected but alone? A response

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This TED talk really inspired me to write something about our most fundamental facet of being human: connection.

I remember watching sci-fi futuristic movies all those years growing up. People there always looked so slick, cold and distant; all fully equipped with estranged-looking machines. Looking at the current reality where everyone is wired and cannot separate from their phones for even five minutes, I don’t think we’re really far from that described future. Heck, if you pay attention to the tech news at all, you’d know that Google plans to launch the AR project glass that doesn’t look too far-off the technologies found in those movies.

As the older generation calls us “digital natives,” there is certain pressure to the generation whose unemployment rate is the least promising in the last few decades. But what exactly does that say about us being disconnected? We yearn for a technology that will make us feel less lonely by talking to us. We demand company yet refuse to deal with friendship residues. We turn to technologies and personal devices for that special connection. Relationships are messy and we’re prone to be hurt. We’re afraid to be alone but in attempt to feel connected, we learn less and less about ourselves. We deal with solitude by turning to a screen, oh wait, multiple screens and switching between different media about 27 times a day. No longer do we feel the need to explore our inner selves and figure out what’s going on inside before reaching out for companionship. We’re living in a fast-food society where even relationships are disposable. “I share therefore I am” is such a horrifying motto to live by but somehow, we’ve all conformed to it, one way or another.

I don’t think there’s anytime in the day that I part ways with my personal iPhone for more than 5 or 10 minutes. And I am already considered a “bad with phone” type of person. Our confidence and ability to function is largely dependent on a small piece of device. We receive emotional messages, daily updates, emails, etc. via this small device while we often forget to make eye-contact with human beings standing in front of us. We spend hours and hours on social network sites where the illusion of being connected satisfies our social needs. Nowadays, not receiving a facebook invite to a party is an equivalent of being excluded or left out of a social group. Birthdays are streamed with notifications from the beloved via the Internet. By and large, the world is intricately connected yet fundamentally isolated. My roommate and I talk by posting on each other’s wall, gchat and iMessage. Our capability to hold a normal conversation has consequently decreased exponentially. Online dating is becoming more and more popular. So on and so forth. I’m sure you can pull out multiple examples on your own, too.

One of my absolutely favorite things is a good conversation. No matter where, when and with whom, a truly enjoyable conversation is an exchange of commonalities, knowledge and interpersonal connection. That’s how I’ve come to love one-on-one interaction. As much fun as a group activity can be, you can only start to feel someone the moment you two spend time alone. Sometimes, even learning how to stay comfortable in silence is a skill requiring a lot of effort. This is not just a generational issue as Turkle pointed out: it’s a problem across the board for our parents, for us, for our siblings and the little ones who were literally born into advanced technology age.

The next time you’re glued to your phone screen, be aware of the self, the others and the device. I bet they all have a thing to say, just whether or not you choose to listen…

Google, what will you pick?

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this is a direct response to “The advertising industry has quietly launched one of history biggest efforts in social profiling” interview with Professor Joseph Turow, a professor of communication at the University of Pennsylvania’s Annenberg School about his new book “The Daily You: How the Advertising Industry Is Defining Your Identity and Your Worth”

The idea of targeted marketing is not a groundbreaking concept among marketers or advertisers. However, it’s the idea of moving onto the digital space where everything (including eye-movement, amount of spent time and clicking behavior) is trackable that recently raised an enormous amount of concern among the public, or at least the thought-leaders who are smart enough to pinpoint what’s going on.

From the lens of both an aspiring marketer and an average consumer, I do see how the personal privacy concern terrifies people. Media buying is the core of advertising though it doesn’t get the glory it deserves in Mad Men. The new world of technology and digital platforms has dawned on us and no one is 100% sure what kind of implications it has on future media consumption and advertiser’s buying yet. I see validity in the argument that soft news and journalism are going to feel the impact, both online and offline. Now, journalists, to what extent would you go to please advertisers and marketers? at the expense of truthful content? I sure hope not.

From the very first day in Principles of Advertising class, a simple demonstration has taught me the sacred philosophy: marketers simply chase consumers. History has it: from the very beginning of faceboook when it was still available to a small portion of college students to the recent rush to Pinterest. At the same time, data mining subtly is a stealth activity going on behind the scene, just as Turow pointed out. Future market targeting based on social profiling, does have ramifications for reality altering and individual discrimination to a certain extent. However, I would say, from a marketer’s perspective, that no customer segmentation would be called “waste” as Turow feared. We, as individuals, all have different interests and hobbies. Simply catering to those specific needs can further enhance shopping ease. So for example, if you’re a male, advertisers no longer make you stand through a commercial for a menstrual-related product or if you just got out of a relationship and still devastated, we’ll be sensitive as not to show you lovey-dovey couples showing off their wedding rings.

From a consumer perspective, I’m startled by the idea that there is specific profiling analysis going on under the hood that I’m not aware of. I’m on board with Turow how there needs to be a better system of informing the public that there are certain personal information being extracted from playing farmville, tetris, words with friends or drawsomething. And at the end of the day, I wonder if anyone else feels nervous clicking the “allowing access to my facebook” button like I do when I’m trying to play a no-brainer game on my iPhone. It had certainly made me clench more than once and even inspired a Youtube comedian to take it up a notch.

As businesses and clients are rushing to agencies with social media involvement requests, there is a bigger problem to be solved in terms of both government guidance and self-regulation on agencies and data mining services. Aha, did anyone make the connection to the Youtube scenario that changed the entertainment industry a few years back: regulating Youtube material to avoid copyright infringements. Looking back, what are the pros and cons to both sides exactly?

The tough situation remains: how to balance between personal targeting and secure privacy?

Facebook, Google, Youtube, Twitter, and other digitally-driven product out there, would you place the consumer’s privacy or pleasing the advertisers as a top priority? You guys are the mediators between products/brands and direct consumers. Which one would you choose? the ones who are using your service or the ones who are paying you to maintain the service? I hope the answer should always be BOTH, in equal importance of course.

Boston-area tennis courts

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This post was originally published on under The Next Great Generation blog here (with extra special slideshow)

Want to become the next Roger Federer or

Serena Williams? Try out these Boston-area

tennis courts

By Minh Pham

Looking for a new way to lose those extra love handles after a fattening winter hibernation? If lifting weights at the gym gets old way too fast for you, you belong to the upbeat bunch who prefer a more active way to burn calories. Tennis is the perfect cushy, fun sport to pick up during the spring and summer seasons. It may not feel like exercise while you’re playing a friendly game with your roommate or practicing your serve with your best friend, but it will when you wake up the next morning!

Since the average young Bostonian isn’t living in a mansion with her own private court, grab your racquet and try the accommodations at one of these Boston-area tennis courts.

BostonCommon3.JPGBoston Common. Despite the fluctuating conditions and limited courts, the Commonstill attracts a big number of players thanks to its central location. The best time to play here is early fall, when September breezes help you keep your cool during a nerve-wrecking drop shot. Even though the wait for a court might frustrate you from time to time, people-watching is a good sport, too. These courts are famous for attracting a wide range of players, from sporty grandpas and grandmas to cute 10-year-old tennis prodigies and their enthusiastic father coaches. A hitting wall also allows you to work on perfecting your groundstrokes even when you can’t find a partner. The only advice I have: Keep the ball on the court, as it can be tiring going back and forth getting the ball you “accidentally” hit outside. Details: Availability: Open to the public during park hours; Night lights: Yes; Courts: 2; Conditions: Average.

NorthEnd3.JPGNorth End (605 Commercial St.).These courts offer a perfect blend ofBoston’s breathtaking scenery and your tennis adrenaline. Though somewhat hidden underneath the Charlestown Bridge, the courts peacefully lie by the waterfront and offer another angled view of the TD Garden. On a nice summer night, when you’re lucky enough to catch the night lights on, playing with a buddy can actually be a refreshing activity. Wide-eyed passers-by will sometimes stop to admire that sharp cross-court shot you’ve been working on; some may even yell out compliments that make you blush. At any time of the day, these courts guarantee a sexy combination: your favorite sport and soaking in Boston’s gorgeous waterfront, plus views of a token bridge, a signature building, and a delightful body of waterDetails: Availability: Open to the public 24/7; Night lights: Limited; Courts: 2; Conditions: Good.

Museum of Science (1 Charles River Dam Rd.). While most tennis courts are positioned side by side, these two are aligned back to back, and each is wrapped by a tall metal fence, giving players undivided concentration for a competitive match. There is no proper waiting area if you’re next to play, but if you’re OK with sitting next to the highway with big trucks tumbling at you, you’ll get in some hitting time. If you’re lucky, the courts will be empty when you get there, but it’s always hard to predict with public courts. Make sure you plan ahead, as these courts don’t have night lights. The usual conditions are not too shabby, but it’s not uncommon for city maintenance to neglect public courts, especially during the winter. Details: Availability: Open to the public during daylight hours; Night lights: No; Courts: 2; Conditions: Average.

duPontoutdoor3.JPGMIT duPont Courts and J.B. Carr Tennis Bubble (77 Mass Ave.). This enormous tennis complex is not your typical public court. All of the courts are in excellent condition thanks to the prestigious school’s constant maintenance. During certain hours, the indoor courts are available to MIT students and their guests only; otherwise, they’re available to the public for a fee, so if you’re a dedicated player who doesn’t mind paying the big bucks, you can cross “engaging in a rally under a giant bubble” off your bucket list. (If you’re short on cash but want to experience what it’s like one time, I recommend making friends with an MIT student who owns a racket.) Outdoor courts are free, but do require reservations, which can admittedly be tough to come by during spring and summer. However, just like any other competitive sport, you’ve gotta jump right ahead from the get-go. Beware of those who come here regularly! More often than not, their superb tennis skills will make you feel highly inadequate. Details:Availability: Outdoor courts require walk-up reservations three days in advance, but it’s free to play. Indoor courts are open to MIT students and their guests 2 p.m.-6 p.m. every day, for free, and non-students are welcome during the rest of the courts’ open hours;Night lights: Yes; Courts: 12 outdoor and 4 indoorConditions: Excellent.

Saxon Tennis Court at MIT (6 Ames St.). Located right next to the Charles near the MIT sailing pavilion, these courts offer a romantic view of Boston from the other side of the river. There are four courts available, so the wait is not usually too bad. However, the current conditions are not ideal for any competitive matches: After a long, abandoned winter, the cracks in the ground and the big holes in the nets will prevent your sterling skills from seeing their glorious days. On the other hand, if you’re just looking for a fun group activity on a nice spring day, these courts will definitely do. Just watch out for the cracks; nobody wants to be injured before the warm seasons even start!Details: Availability: Open to the public during daylight hours; Night lights: No;Courts: 4; Conditions: Below average.


If you’re looking for more tennis court near where you live and work, you can always consult this list. Which local courts would you recommend?

Photos of the Boston Common courts (top), North End courts (middle), and MIT duPont outdoor courts (bottom) by Minh Pham

About Minh — I once told my mom that there are three consistent passions in my life: advertising, bartending, and tennis. I wouldn’t consider myself an expert in any of those fields, but something about each of them makes me feels very much alive. Twitter:@DatsWatMinhSaid

5 tips to be an awesome Boston tour guide

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This post was originally published on under The Next Great Generation blog here.

Got guests? 5 tips for being a wicked good

Boston tour guide

By Minh Pham

boston from water.jpgSpring is fast approaching, which means Beantown’s flourishing tourist season is upon us — that glorious time of year when the tourists wandering around as you’re sprawled out andstudying on the Common might make you feel like a zoo animal. Fighting your way through the tour groups taking up the sidewalks is akin to a salmon swimming upstream, but it’s not all bad: You’ll likely get some guests of your own.

Whether the visitor is your longtime childhood friend or your younger cousin who’s looking at colleges, you’re going to have to be on your game and ready to impress when you’re showing people around town. Here are a few tips to ensure that you’ll knock your visitors’ socks off with your wicked good knowledge of Bah-ston.

The comfort zone is a boring zone. Clearly, you’ll want to show your visitors around your neighborhood, and while I can’t argue with that, having guests in town is a chance for you to try something new, too. Whether it’s an activity as quintessentially Boston as a Duck Tour or a Sox game or something a bit more off the beaten path, like aSam Adams brewery tour and tasting or getting lost in the South End, step out of your own comfort zone and have some fun! The new experience might even bring you and your guests closer together — the perfect way to spice up those long-distance, slightly rusty friendships.

Get personal. Thanks to the packs of friends flocking to my futon, I’ve discovered that the key to a great visit is all about knowing your guests’ interests. Not everyone falls into the same category of tourist — your best friend might not like all the historical landmarksas much as your parents will — so take your visitors’ preferences into account. You wouldn’t take your artist friend to the Museum of Science, but your physics major buddy would totally dig it.

You’ve got to eat. From high-quality sushi at Oishii to the signature clam chowder, Boston offers a collection of restaurants that serve every type of cuisine under the sun. Cater to personal preference; if you’ll be trying somewhere new, make sure you do some research beforehand. If you know your guests will be picking up the tab (yay for visiting parents and relatives!), don’t hesitate to raise the standards a little bit; when you’re in college, really good meals are harder to find than stars in the city sky. Legal Sea Foods, anywhere in the North End, and Union Oyster House are a few of my favorites.

Don’t be afraid to improvise. You’re going to have to set some sort of plan and schedule if you want to get everything done in the few days your visitors are in town, but don’t hesitate to deviate a little. Boston Common too crowded? Get up early and check out the sunrise from the Esplanade, or take in a magnificent postcard-like sunset by the Charlestown Bridge. Out late and still not tired? Walk the Harbor Walk at midnight, then head to South Street Diner or Bova for some delicious treats. After all, it’s the ability to think up an awesome idea on the spot that separates true Bostonians from those who just know how to Google.

Keep your eyes on the sky. Last but not least, don’t forget to check the weather. TheBoston climate is infamously capricious, and deciding to walk around Harvard Square despite those gray clouds could leave everyone soaking wet and miserable. At the very least, if you’re going to push your luck, make sure to bring the appropriate clothing, just in case.

What’s your advice for being an awesome Boston tour guide?

Photo by ZelenyOko (Flickr)

About Minh — I once told my mom that there are three consistent passions in my life: advertising, bartending, and tennis. I wouldn’t consider myself an expert in any of those fields, but something about each of them makes me feels very much alive. Twitter:@DatsWatMinhSaid

North End’s Caffe Vittoria

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This post was originally published on under The Next Great Generation blog here.

Slip into an atmosphere of bliss at the North

End’s Caffe Vittoria

caffe vittoria.jpgLocated in the heart of the North End on Hanover Street, Caffe Vittoria is one of those well-kept secrets you might pass right by without noticing; it’s right next to the very popular Mike’s Pastry, after all. But this cute, authentic coffee shop is a slice of vintage and a taste of Italy without the pricey plane ticket. And, let’s admit it, the antique atmosphere lends a fun air of sophistication.

In business and looking pretty much the same since 1929 — “most of what you see here [has been] the same since the shop first opened,” said 25-year veteran manager Armando Reyes — Caffe Vittoria offers a wide range of menu options, including a variety of pastries and beverages hot, cold, and alcoholic.

“We use the same philosophy every time we serve a cup of coffee: We ask ourselves if we would want to drink it, if the answer is no, we fix a new one,” said Reyes. “We place quality as the first priority here.”

Improper Bostonian and Phantom Gourmet have named the cafe’s cappuccino the best in Boston, and a lot of Yelp!-ers say they make a mean hot chocolate, too. My personal favorite is a caramel steamer with whipped cream. I’ll also indulge in a cannoli if it’s been a rough day, but many patro

ns satisfy their sweet tooth with the fantastic tiramisu. Caffe Vittoria also offers a good selection of Grappa (Italian brandy), for those who’d like to take the European influence up a notch.

caffe vittoria hot chocolate tiramisu.jpg“My favorites include gelato and Goldschläger,” said Todd, 27, a frequent customer. Northeastern student and new Caffe Vittoria waitress Victoria, 18, professed her love for the cafe mocha. Basically, there’s something for everyone.

Back to that old-school atmosphere: Even the folk songs playing over the speakers take you to a distant past. If you’re really lucky, on a nice summer night, you might catch some cheery street musicians playing accordions outside the wide-open windows — perfect for a first date, anniversary, or any romantic moment. Reyes said he’s seen many men pop the question over the years; one couple got engaged at Caffe Vittoria and returns every year for their anniversary to sit at the same table.

“I’ve witnessed many children of these couples growing up over the years,” Reyes said happily. “Sometimes you don’t even recognize them.”

On the flip side, customer service can admittedly get hasty and abrupt during rush hours when the place is packed with patrons, and friendly staff is a bit of a rare occurrence, but I think the food and overall atmosphere makes up for the few shortcomings. Even if you’re not a coffee person, the chance to relax for an hour or two in a quaint cafe in the middle this bustling city should be irresistible.

Photos by Thomas Hawk (top) and -nanio- (bottom) (Flickr)

About Minh — I once told my mom that there are three consistent passions in my life: advertising, bartending, and tennis. I wouldn’t consider myself an expert in any of those fields, but something about each of them makes me feels very much alive. Twitter:@DatsWatMinhSaid